On 20 September 2022, it was announced that the show would debut with one 40-minute episode and seven 20-minute episodes.
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The article also confirmed that other companies, such as Ravensburger and E Plus M, would also be producing merchandise to promote the show. On 8 September 2022, WildBrain would publish an article revealing more plot details of Sonic Prime, along with the announcement of several pieces of promotional merchandise for the show from the company " Pocket Money Items" (PMI). On 18 August 2022, during an interview with the Japanese news website Pia, Toru Nakahara mentioned in passing that Sonic Prime would "begin from December", confirming a rough release date for the show. On 7 June 2022, Sonic Prime was featured on the Sonic Central video presentation once more, where a promotion of the show was presented, along with a sneak peek showcasing Shadow dashing through Green Hill. It was also revealed that the show would feature a "reinvented cast" and Sonic like he has never been seen before. During that event, another sneak peek at the show was shown, showcasing Big and Froggy, as well as a few more plot details about the show. Later, on, Netflix announced that Sonic Prime would be featured on 10 June 2022 as part of their "Netflix Geeked" event. On, a teaser for the show was featured at the end of Netflix's "Netflix After School" preview for 2022, along with other upcoming animations. Craig Martin and Kris Pearn were involved as creative consultants along with David Nelson, Haruhiro Uchida and Kate Harland. On 9 October 2021, Man of Action writer Duncan Rouleau announced on Twitter that Ian Flynn was hired as a story consultant for the show with Ryan Hamlyn. However, the site was removed soon after it was noticed. Later, on 23 June, concept artwork related to Sonic Prime was revealed on the portfolio of Patrick Horan, one of the designers for the series. It's up to Sonic to save the universe and along the way experience moments of self-discovery and redemption." He later stated there would be more information on a later date, one of them the explanation of the new Eggman Empire logo behind him. On, during the Sonic Central presentation, Joe Kelly gave a brief synopsis of the upcoming show: "Sonic will be thrusted into a high-speed adventure, through the strange and mysterious Shatterverse.
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There are similarly no plans about making the series into a video game, much like Sonic Boom. Instead, it would be used to bring attention to the Sonic property and its multifaceted rollout, "strengthening" it. On 25 February 2021, SEGASammy revealed in a Q&A that they did not expect to get any direct financial gains from Sonic Prime. Over the course of March 2021, Betty Kwong and Nicholas Kole revealed themselves to have been hired as designers for the series. It was announced that Sonic Prime would be expected to have 24 episodes and be released sometime in 2022 on Netflix. Sega and WildBrain would jointly participate across production, distribution and licensing while Man of Action would act as showrunners and Executive Producers for the series. On 1 February 2021, a press release was revealed that unveiled that Sonic Prime would be animated at WildBrain's Vancouver studio. However, the announcement was quickly withdrawn by its source. On 10 December 2020, it was announced that a 3D animated series based on the Sonic the Hedgehog series was in development by Man of Action Entertainment and WildBrain.
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